Website Privacy Policy
Cedarville University has a team of professionals who strive to honor the privacy of visitors to its website. The following discloses our information gathering and dissemination practices for the Cedarville University websites (*.yutb.net):
Purpose of Data Collection
We may collect personal data such as your name, email address, phone number, IP address, device information, and browsing behavior. This data is collected through cookies, analytics tools like Google Analytics and Microsoft Clarity to enhance our services and website performance, and forms such as the Application for Admission, Event Registration, Information Request, etc. Any such data will be held confidential. This information may be shared between departments within Cedarville University and their vendors or service providers, as needed or required, but will not otherwise be sold or distributed to third parties.
The personal information we collect is used to provide our services, improve website functionality, comply with legal obligations, and for marketing purposes (where permitted by law). We process your data based on legal grounds such as consent, contract performance, and legitimate interest.
Security
Cedarville University strives to protect the security of your personal information and honors its intended use. We implement appropriate technical and organizational measures to protect from loss, misuse, unauthorized access or disclosure, alteration, or destruction the information under our control. Our websites use SSL security to encrypt transmission of personal information through the Internet.
Information gathering
Website tracking information is collected for statistical purposes. Analysis software creates summary statistics which can be used for such purposes as determining what information is most and least popular, assessing technical software and hardware needs, and identifying problem or performances issues.
Interest-Based Advertising
Cedarville University uses both cookie and non-cookie technology to serve interest-based advertising across your devices. We employ third-party marketing companies that use this technology to display advertisements that are tailored to your interests based on your browsing history and behavior across our website and other online services.
Google Analytics Data
Google gathers data about website visitors to help site owners understand how users interact with their sites. Cedarville University uses Google Analytics Demographic and Interest Reporting and Google Ads Personalization to collect additional information about its site visitors. Cedarville University encourages its website visitors to view Google’s Privacy & Terms page to learn how Google uses data and how you can control the data sent through your browser. Users who wish to prevent the automatic collection and use of data on the web may Opt Out.
Microsoft Clarity Data
Cedarville University utilizes Microsoft Clarity to help capture insights about website visitors and how they use and interact with our sites. Behavioral metrics, heatmaps, and session replay tools aid us in improving and tailoring our website to provide you with a seamless, user friendly experience. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine how users interact with our sites and how we can improve ease of use. Additionally, we use this information for site optimization and fraud/security purposes. To learn more about how Microsoft collects and uses data, Cedarville University encourages its website visitors to read the Microsoft Privacy Statement.
Opt-Out Mechanisms
If you wish to opt out of data collection for interest-based advertising, you may do so using the following mechanisms:
- Cookie Settings: Manage your cookie preferences through your browser settings.
- Interest-Based Advertising Opt-Out: You can opt out of interest-based advertising by visiting the following links:
Your Rights
Depending on your jurisdiction, you may be able to request that the University disclose the type of data it collects and request the deletion of personal data with the exception of transcripts and other data considered part of the durable student record. The University does not sell personal data, but you have the right to opt out of any such. The University will not discriminate against anyone who exercises these rights.
Exercising Your Rights
To exercise any of these rights, please contact us at privacy@yutb.net. We will respond to your request within the timeframes required by applicable law.
Mobile Apps
Cedarville University mobile apps (including CU Chapel+ and Resound Radio) collect anonymous performance and analytic data for the purposes of reporting on and improving app performance, debugging issues, and determining app usage using Google Analytics and Firebase. No personally identifiable information is collected and the University does not sell data to any third parties.
Children Under the Age of 13
Children under the age of 13 should not submit any information about themselves to Cedarville University. We do not knowingly collect personally identifiable information from children under the age of 13. In those instances that we do knowingly collect that information, we will do so only with verified parental permission before collection.
Changes to This Privacy Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with the effective date.
Contacting Us
If you have a concern regarding privacy issues with the Cedarville University websites, please contact us at privacy@yutb.net.
Effective Date: August 24, 2024